Product quality matters more than the address badge alone
Even in premium districts, generic product is being punished by longer decision cycles. Buyers are paying closer attention to layout performance, renovation risk, and the credibility of the listing story.
That creates space for well-positioned inventory to still move quickly, but only when the property feels hard to substitute.
Family money and cross-border money now evaluate different things
Family buyers optimize for schools, circulation, and everyday calm. Cross-border buyers care more about district recognizability, maintenance simplicity, and downside protection.
Listings that understand which audience they are speaking to are outperforming listings trying to be everything at once.